PRICING
Priced to fit how you actually operate.
A single originator and a national platform don’t buy the same way, so we don’t price them the same way. Tell us your size and structure and you’ll have a real number, usually on the first call.
Buyer Intelligence
Homebuyer Intelligence
For originators who live on agent and builder relationships.
Priced per user
Annual subscription
Individual originators and teams
- Financing flyers for listings
- Live payment scenarios on your pricing
- Find Your Desired Payment
- Assistance, seller credit, and buydown options
- Quick quotes on the go
- QR access for agent-produced marketing
Most popular
Homeowner Intelligence
Recapture
Continuous review of every loan you’ve closed, plus everything above.
Priced per user
or per funded loan
Whichever fits how you operate
- All Homebuyer Intelligence included
- Continuous review of your closed portfolio
- Opportunities routed with the analysis done
- Portfolio reporting
- Optional automated messaging
RETIREMENT INTELLIGENCE
Reverse
Surfaces reverse-eligible households already inside your portfolio.
Priced per user
Enterprise add-on
Priced on portfolio size and structure
Per user · billed annually
- Eligibility flagging within your own book
- Routing to licensed reverse originators
- Portfolio-level reporting
In Plain Terms
Homebuyer Intelligence is a per-user annual subscription an individual originator or a small team can buy directly. Recapture™ adds continuous portfolio review and includes all Homebuyer Intelligence capability at no additional cost — it can be priced per user or per funded loan, whichever suits how you operate. Reverse is an enterprise add-on priced on portfolio size. There is no per-loan fee on the other products, no charge for borrower notices, and pricing engine connections are included.
COMPARE
What comes with what
Recapture is a superset of Homebuyer Intelligence. Reverse is an add-on to either, sold at the enterprise level.
or per funded loan
WHERE TO START
Two different conversations
BUYING FOR YOURSELF
Loan officers
Start with Homebuyer Intelligence and add Recapture when it makes sense. Per-user pricing works for one originator or a small team.
BUYING FOR A COMPANY
Lenders
Volume pricing, portfolio-wide coverage, and the option to price per funded loan rather than per seat.
Pricing Questions
The things people ask before they buy
The per-user price depends on how many users you have. A small team sits at the higher end and a large one at the lower end. We publish the full range rather than a “starting at” figure, because anchoring you on a number you won’t pay is a poor way to begin a relationship.
Pricing is based on the products you choose and your team size. Talk to our team for a quote tailored to your organization.
Yes, at no additional cost. Recapture customers get the full listing and payment toolset — flyers, live scenarios, Find Your Desired Payment, quick quote, and QR access — without a separate subscription.
Both are priced per user, so an individual originator or a small team can buy directly. Larger organizations usually bring it in at the branch or enterprise level, where the per-user price is lower and coverage extends across the whole portfolio.
Homebuyer Intelligence is billed annually per user. Recapture is billed monthly per user, with enterprise agreements available for larger portfolios. Talk to us about terms for a specific team size.
Yes. Recapture’s per-user price decreases as the number of users grows, and enterprise portfolios are priced individually. Reverse is sold as an enterprise add-on.
There is no per-loan fee, no charge for borrower notices, and no separate cost for the listing tools when you have Recapture. Connections to Optimal Blue, Polly, and LoanSifter are included.
No. There is no per-loan fee, no charge for borrower notices, and no separate cost for the listing tools when you have Recapture. Pricing engine connections are included.
Next step
Tell us your size and we’ll tell you the number
Thirty minutes. How many originators, roughly what volume, and whether you’d rather price per seat or per funded loan.
Uplist is a technology provider. Uplist is not a lender or mortgage broker, does not originate loans, and does not make credit decisions. Any payment or rate figures shown through Uplist products are estimates provided by the originating lender, are subject to change, and are not a commitment to lend or a guarantee of approval or of rate availability. Pricing shown on this page is subject to change. Equal Housing Opportunity.
